mad: magazine.

print cover print page 2 print page 3 print backcover


This project was to conceive of and produce a treatment for a printed publication. To plan for and demonstrate content and user experience. My concept approach for this print piece is to show the lively vibrant life of plants and how amazing they can be. The style of the book is fresh and fun with a side of creativity. Wave-like texture runs throughout the spreads to represent one of the many health benefits filtering the air to reduce pollutants. Each visual outcome demonstrates a strong relationship between plants and humans.